Advertising Implementation Steering Group
The Advertising Implementation Steering Group has been established to guide the implementation of the operational aspects of the new regulatory model for the advertising of therapeutic products in Australia and New Zealand.
Terms of reference
The Steering Group will advise the Joint Agency Management Committee (JAMC) on the following:
- finalising the trans-Tasman Advertising Code and preparing appropriate guideline documents for release with the Code;
- developing a training and accreditation program for delegated authorities;
- coordinating the development of an education campaign tailored for specific stakeholders;
- the capabilities of the IT system being developed by industry to track approvals and complaints, particularly in relation to how this IT system can support the implementation of the monitoring and evaluation framework;
- any governance arrangements which need to be in place for the commencement of the new model, including canvassing legal and contractual options for the establishment of the Central Support Unit;
- whether the central approvals officers in Australia (employed by the industry associations) should be physically co-located in the Central Support Unit or whether this could be a "virtual" office;
- the development of procedural rules for dealing with complaints;
- liaising with the healthcare professional boards (or other appropriate regulatory bodies) to:
- develop agreed processes for the adoption of the trans-Tasman Advertising Code into professional codes of conduct; and
- clarify the role of the boards in self regulation including the handling of complaints which involve advertising by healthcare professionals; and
- refining the strategy for the transition from the current legislative requirements in Australia to the requirements of the new regulatory model for advertising.
The Steering Group is also to act as a co-ordination point to advise the JAMC on stakeholder views on implementation issues through liaising with New Zealand stakeholders and the Therapeutic Goods Advertising Code Council.
AISG membership
| Name | Representing |
|---|---|
| Sue Knowles (Chairman) | |
| Ms Sandra Russell | Australian and New Zealand Medical Devices Industries |
| Ms Alina Bain | Australian Television Media |
| Ms Jenny Bergin | Australian and New Zealand Pharmacists |
| Mr Pio Cesarin | Australian Regulator |
| Mr Myles Chandler | New Zealand Complementary Medicines Industry |
| Ms Lesley Clarke | New Zealand Prescription Medicines Industry |
| Mr Mike Cocks | Australian Advertising Industry |
| Ms Jean Drage | New Zealand Consumers |
| Ms Janne Graham | Australian Consumers |
| Dr John Gullotta | Australian and New Zealand Medical Practitioners |
| Mr Jeremy Irwin | New Zealand Advertising Industry |
| Mr Raymond Khoury | Australian Natural Health Care Practitioners |
| Ms Julie Kirsop | New Zealand Natural Health Care Practitioners |
| Dr Tony Lewis | Australian Complementary Medicines Industry |
| Dr Susan Martindale | New Zealand Regulator |
| Mr Tony Miller | New Zealand OTC Medicines Industry |
| Ms Deborah Monk | Australian Prescription Medicines Industry |
| Ms Lianne Richards | Australian Publication Media Industry |
| Ms Juliet Seifert | Australian OTC Medicines Industry |
| Ms Joan Warner | Australian Radio Media Industry |
| Mr Glen Wiggs | New Zealand Advertising Standards |
Minutes of AISG meetings
- AISG minutes - Meeting 2, 22 November 2006 (pdf,79kb)
- AISG minutes - Meeting 1, 6 September 2006 (pdf,91kb)
AISG meeting dates
- 6 September 2006
- 22 November 2006
- 14 February 2007
- 27 June 2007
URL: http://www.anztpa.org/advert/aisg.htm

